The Sunk Cost Fallacy — Why You Can’t Stop Even When You Want To (Part 2)
The sunk cost fallacy explains why you can’t stop even when you want to — the more you’ve put in, the more it costs to leave, so you keep paying instead.
The sunk cost fallacy explains why you can’t stop even when you want to — the more you’ve put in, the more it costs to leave, so you keep paying instead.
Hustle culture arrives disguised as good advice. Part 1 on why the success formula everyone follows may never have been designed for you at all.
What is self destructive behavior really doing? It surges right before things hold — not proof you failed, but proof the change was about to stick.
Ability sets what you could do. Self limiting beliefs set what you attempt — quietly trimming every opportunity to fit the person you believe you are.
Refusing help feels like strength. But asking for help feels dangerous only because receiving was once expensive — a price tag now out of date.
The collapse never comes during the struggle — it comes after the win. Self-sabotage after success isn’t random damage. It’s restoring a familiar position.
The project stalls at 90 percent, right where the work gets easiest. Stopping before finishing isn’t about effort — it’s about the verdict finishing forces.
Big plans rarely collapse all at once. Small daily reversals — the snack, the purchase, the skipped session — undo them quietly. Here’s what they protect.
You’re not lazy, you’re just waiting to be ready. Here’s why that feeling never shows up on time, and what actually gets you to finally start it.
Relationship needs get clearer after a situationship. You know what ambiguity costs now — and what you want is on the far side of naming it.