The Sunk Cost Fallacy — Why You Can’t Stop Even When You Want To (Part 2)
The sunk cost fallacy explains why you can’t stop even when you want to — the more you’ve put in, the more it costs to leave, so you keep paying instead.
The sunk cost fallacy explains why you can’t stop even when you want to — the more you’ve put in, the more it costs to leave, so you keep paying instead.