goal setting - The K-Saju

Arrival Fallacy — The Quiet at the Top Nobody Warns You About (Part 1)

23/10/2026 by Kam Su Jin

Illustration of a woman alone in an empty palace courtyard at blue hour, the arrival fallacy of reaching a goal and feeling empty.

This entry is part 1 of 5 in the series When Finishing Feels Like Losing — Psychology

You reached the goal. So why does success feel like a loss? The arrival fallacy reveals the strange emptiness that begins when the chase finally ends.